By Gerard H. Gaynor
"Doing innovation" company-wide calls for not just an angle of innovation from each person, yet a wide-ranging company dedication to a brand new organizational version. this crucial new booklet describes how businesses can align methods, assets, and administration practices with sound layout, in order that each division is empowered (and anticipated) to innovate.
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Additional resources for Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge
All four are equally important and need to be integrated for successful innovation. Perspectives on Innovation 23 • Organizations will innovate now or pay the price at some time in the future. Innovation is not a matter of chance, but of choice. • Innovation involves a continuum from ideas, to concepts, to invention, to innovation. • In simple terms innovation סinvention םimplementation/ commercialization. • Sources of innovation are unlimited. • Innovation must be nourished by a supportive culture.
Innovations specific to a business depend on the size of the business. An innovation that yields a billion dollars in sales in an organization whose annual revenue is $15 billion would be considered a breakthrough. But in that same organization an innovation generating $200,000 would not meet the requirements. However, an innovation that yields $100,000 in an organization whose annual revenue is $250,000 would certainly be a breakthrough. Organizational breakthroughs are really in the eyes of management but must be appraised realistically.
Incremental Innovation Incremental innovations include the nuts and bolts kinds of innovation—the modification, refinement, simplification, consolidation, 24 Innovation Types and Product Classes 25 and enhancement of existing products, processes, services, and production and distribution activities. The majority of innovations fall in this category, and their importance should not be minimized in any way. Some examples of incremental innovation include: • The many versions of Sony’s Walkman—not the original but all the models that followed and were built on a common platform • Versions of nylon thread and cloth—from coarse products to refined products—with the nylon products of 2001 showing dramatic improvement over those of 1940 • Most automobiles, with annual minor improvements that over years provided significant benefits in safety, efficiency, and user comforts Discontinuous Innovation Discontinuous innovation has many corollary implications.
Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge by Gerard H. Gaynor