Aerospace Marketing Management: Manufacturers · OEM · - download pdf or read online

By Philippe Malaval

ISBN-10: 1461353777

ISBN-13: 9781461353775

ISBN-10: 1461510651

ISBN-13: 9781461510659

Aerospace advertising and marketing Management is a advertising handbook dedicated to:

-the aeronautics zone: elements providers, plane brands, and airways,
-the house zone: providers, integrators, and repair companies.

It provides the necessities of selling from uncomplicated ideas resembling segmentation, positioning and the promoting plan, to the product coverage, pricing, distribution and conversation. This booklet additionally comprises particular chapters on undertaking advertising and marketing, model coverage, gaining loyalty via upkeep and coaching, reimbursement, and alliance ideas. different chapters convey the recent alterations because of net:

-e-procurement for the acquisition method,
-interactive communique with web content,
-e-ticketing for the airways to arrive ultimate shoppers.

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Read or Download Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers PDF

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Additional resources for Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Example text

To e-business The Electronic Data Interchange has rationalized the production and supply process and has modified inter-company transactions making them faster, able to react quicker and giving improved production management. But at present, the biggest upheaval in marketing comes from the expansion of information technology and Internet offering new possibilities of communication, for selling and working from day to day with partner companies throughout the world. g. information, reservation and purchasing of airline e-tickets 15 • One-to-one marketing One-to-one marketing is characterized by a commitment to addressing each customer within a company, individually and in a personalized fashion.

Gov. 3. See Sea Launch in Chapter 15, Alliance Strategies. 4. fr. 5. Source: DGAC. Copyright DGAC-Veronique Paul. 6. uk. 7. See Chapter 3, Business Marketing Intelligence. 8. See Chapter 4, Market Segmentation and Positioning. 9. , (1999), Principles ofMarketing, Prentice-Hall, New Jersey. 10. See Chapter 5, Marketing and Commercial Action Plan. II. See Chapter 4, Market Segmentation and Positioning. 12. See Chapter 7, Marketing of Services. 13. See Chapter 10, Project Marketing. 14. Source: A1catel Space.

The relationships between aircraft builders and their customers, the airlines or the rental fIrms, are characterized by b-to-b marketing . • The relationships between airlines and their customers are concerned by: - b-to-b marketing of services when the customers are companies, - general public marketing of services when they are private individuals. 14). Project Marketing & B to B Marketing ~ II II Insurance Ground Equipment Hardware I I Parts & Equipment Electronic Components Sub-assembly Manufacturer I 1 Equipment I I Satelltte integrators I I I I 1 I ~ Satelltte operators I I I [ ~ I La uncher Subsystems Engine and Propulsion I Launcher services I Users Companies Telecom Operators TV Channels New services B to B Marketing and General Public Marketing of Services Figure 1-14.

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Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers by Philippe Malaval


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